The earlynest blog
Notes on finding your first fans
Playbooks for startups hunting their first real users, and honest guidance for the early adopters who help shape what gets built.

For startups
Your first 50 users are in a community, not a funnel
Paid ads buy attention you have to keep paying for. A community you show up in compounds. Here is how we found our first testers by being useful in one place.
October 24, 2026 · 5 min read

For early adopters
What early adopters actually get out of testing
Giving feedback is not free labour. It is how the products you use every day get built around you, and it comes with perks, reputation and a seat at the table.
October 16, 2026 · 4 min read

Guides
A guide to giving feedback founders can act on
Vague feedback wastes everyone's time. This short guide shows how to describe what you experienced so a founder knows exactly what to fix.
October 8, 2026 · 4 min read

